WHI$KYBEATS
- Year
- 2026
- Client
- WHI$KY (artist)
- Role
- Art direction · Interface design · Motion · Photography
(Overview)
TheplatformoftheartistWHI$KY:onecontinuousjourneythroughthealbumTHOUGHTLESS,withavinylthatspinsonscroll,a3DturntablewiredtoSpotify,videosandgallery—plusabeatstorewithlicences,checkoutandautomaticfiledelivery.
(Palette)
- Preto vinil#0a0a0a
- THOUGHTLESS#e57931
- Papel#f2efe8
(Typography)
Anton
Giant condensed headlines
Geist
Body and interface
(Process)
(01)
The artist first
The person owns the first frame: black and white photography, film grain and condensed type filling the screen. Colour only comes from the album cover — THOUGHTLESS orange becomes the accent of the whole site.
(02)
A record that tells the story
Nothing floats for no reason. The vinyl rises on scroll, takes the centre and shrinks to make room for the statement; later it becomes a 3D turntable where you pick the track.
(03)
Scenes, not sections
Videos arrive as pinned scenes with the track title behind the image; the gallery plays with depth, photos on separate planes moving closer as you scroll.
(Gallery)
